The Challenge
Lawrence Jet Center, the only full-service jet center at the Lawrence Municipal Airport, had a severely outdated website that lacked SSL security, mobile responsiveness, and modern UX. The site had minimal written content, limited visuals, broken navigation on mobile, and failed Core Web Vitals across performance, accessibility, and best practices. Most importantly, it didn’t reflect the level of professionalism or exclusivity that high-end jet clients expect.
The Goal
Redesign the website to convey the premium nature of Lawrence Jet Center’s services, improve usability across devices, fix critical SEO and SSL issues, and build a content foundation that would support long-term visibility and credibility.
The Result
We developed a clean, modern WordPress site backed by strong technical SEO, fresh visuals, and fully rewritten content. Key deliverables included:
- Full Content Rewrite – Clear, benefit-focused copy that speaks to both pilots and corporate travelers, optimized for search and conversion.
- Visual Overhaul – New background video footage, updated photography, and a more professional design to match the brand’s upscale image.
- Technical Fixes – Implemented HTTPS/SSL, resolved all accessibility issues flagged by Lighthouse, and improved mobile and performance scores.
- SEO Optimization – Crafted custom page titles, meta descriptions, and schema markup across the site to improve indexing and local visibility.
Website Design & Layout
Old Website
New Website
Website Performance, Accessibility, and SEO
Old Website
New Website
