The Challenge
North Bloom Construction Group is a national leader in steel bar mat reinforcement and structural mesh solutions for large-scale concrete construction projects. Despite their reputation for innovation and labor-saving solutions, their old website felt dated, lacked messaging clarity, and didn’t differentiate them in a competitive B2B market. With services spanning engineering, distribution, and installation, they needed a site that clearly communicated their value proposition to developers, engineers, and project managers.
The Goal
Redesign the website to match the authority and efficiency North Bloom brings to their projects. The new site needed to tell a clear story: that North Bloom helps concrete contractors save time, money, and labor through a streamlined, engineered approach to reinforcement.
The Result
We launched a fully custom WordPress website that aligns brand identity, messaging, and performance with North Bloom’s high-level capabilities. Key deliverables included:
- Positioning & Messaging – Refined the brand voice to emphasize measurable impact: average savings of $60,000 per project, and fewer laborers needed on-site thanks to their innovative Grade 80 steel solutions.
- Visual Storytelling – Introduced background video and professional job site photography to immediately show scale, safety, and precision.
- Service Simplification – Used iconography, diagrams, and value-driven headlines to simplify complex services and clarify how North Bloom’s all-in-one system works.
- Case Study Integration – Created a structure to showcase results-focused client stories, building trust and proof into the sales funnel.
- Conversion Optimization – Integrated prominent calls to action throughout, encouraging consultation requests and reinforcing North Bloom’s “We Save You Time, Money, and Stress” brand promise.
Website Design & Layout
Old Website
New Website
