The Challenge
Arran P Landscaping, a design-driven landscaping company based on Cape Cod’s Outer Cape, had an existing website that was visually minimal and lacked the structure needed to support growth. While the company produces high-quality, detail-oriented work, the website did not effectively showcase their capabilities or differentiate them in a competitive local market.
The site offered limited service information, no clear SEO strategy, and no way to highlight completed projects beyond a basic gallery. This made it difficult to communicate the full scope of their offerings, build trust with prospective clients, or generate consistent inbound leads.
The Goal
Design and launch a modern website that reflects Arran P Landscaping’s craftsmanship, creativity, and attention to detail, while building a strong foundation for local SEO and long-term growth.
The new site needed to:
- Showcase their work in a more visual, design-forward way
- Expand service content to target local search keywords
- Introduce a structured project portfolio with detailed write-ups
- Improve overall user experience and conversion opportunities
- Position the brand as a premium landscaping provider on Cape Cod
The Result
Masthead Technology delivered a clean, visually driven website that highlights Arran P Landscaping’s work while supporting ongoing SEO growth and lead generation.
Highlights include:
- Custom Website Design – Designed a modern, elegant website that aligns with Arran P Landscaping’s brand and emphasizes high-quality imagery, refined typography, and a clean layout to reflect their design-focused approach.
- Expanded Service Pages – Created dedicated service pages to better communicate offerings such as landscape design, installation, and maintenance, while targeting relevant local SEO keywords across Cape Cod’s Outer Cape.
- Project Portfolio System – Developed a custom post type for project case studies, allowing each project to feature a detailed write-up and image gallery. This structure helps “show, not just tell” while adding long-term SEO value.
- Visual Storytelling Approach – Shifted the site from a simple informational layout to a portfolio-driven experience that highlights craftsmanship, materials, and finished results.
- SEO Foundation for Growth – Built the site with a scalable content structure that supports ongoing additions to the project portfolio, improving search visibility and organic traffic over time.
Since launch, Arran P Landscaping continues to add new projects to the site, strengthening their local SEO presence and providing prospective clients with a deeper understanding of their work and capabilities.
Website Design & Layout
Old Website
New Website