The Challenge
Concrete Resource Company (CRC), a nationwide commercial concrete contractor, had an existing website built on GoDaddy’s website builder that was limited in both functionality and scalability. The site lacked a clear structure, modern design, and the flexibility needed to support a growing, large-scale construction business.
Visually, the site did not reflect CRC’s capabilities as a full-scope commercial concrete provider. It offered minimal service breakdowns, limited project visibility, and no strong positioning around the scale or complexity of the work they perform. Additionally, the platform itself restricted performance optimization, SEO growth, and long-term content expansion.
As CRC continued to take on larger, high-performance construction projects across the country, they needed a website that could clearly communicate their expertise, support recruiting, and scale alongside their business.
The Goal
Redesign and rebuild the website to position Concrete Resource Company as a leading full-service commercial concrete contractor while creating a scalable, high-performance platform for growth.
The new site needed to:
- Clearly communicate CRC’s full scope of services and nationwide capabilities
- Highlight expertise in large-scale, high-performance construction projects
- Improve user experience, navigation, and conversion paths
- Support recruiting through a dedicated careers section
- Showcase completed work through an interactive and engaging format
- Migrate to a more reliable platform that supports long-term SEO and content scalability
The Result
Masthead Technology delivered a fully rebuilt WordPress website that elevates Concrete Resource Company’s brand, improves usability, and supports long-term growth.
Highlights include:
Full Website Redesign – Designed a modern, high-impact website that reflects CRC’s scale and professionalism, with strong visuals, bold messaging, and clear calls to action throughout.
Platform Migration to WordPress – Migrated the site from GoDaddy’s website builder to WordPress, providing greater reliability, improved performance, and a flexible foundation for ongoing development and SEO growth.
Service Positioning & Messaging – Reworked site structure and content to position CRC as a full-scope commercial concrete contractor, emphasizing capabilities across structural concrete, tilt-up construction, post-tension systems, and high-performance slabs.
Interactive Project Map – Implemented an interactive map showcasing completed projects across the United States, helping demonstrate CRC’s nationwide reach and experience at scale.
Careers Section & Recruitment Tools – Added a dedicated careers page to support hiring and connect with skilled professionals as the company continues to expand.
Improved UX & Conversion Flow – Introduced clear navigation, strong above-the-fold messaging, and strategic calls to action to drive inquiries, bid requests, and candidate engagement.
Scalable SEO Foundation – Built the site with a structure that supports ongoing content growth, improved indexing, and long-term visibility for commercial concrete and construction-related search terms.
Website Design & Layout
Old Website
New Website