The Challenge
The Goal
We designed a modern, minimalist WordPress site that aligns with HODTโs future-focused mission and clearly articulates how their technology works. The project included:
New Messaging & Brand Structure โ Refined copy to explain HODTโs approach and the benefits of its hydrogen systems without overwhelming users with technical jargon.
Mobile-First Design โ Built a responsive, clean layout that loads fast and looks polished on any device.
Visual Clarity โ Used diagrams, iconography, and simplified layouts to help visitors quickly grasp complex concepts.
Scalable Platform โ Delivered a flexible, easy-to-update CMS that the HODT team can expand as the company grows.
The Result
The result is a streamlined, investor-ready website that positions HODT as a leader in clean transportation innovation. Compared to the outdated and text-heavy original, the new site delivers a clear message, strong visual hierarchy, and a professional digital presence that supports fundraising and partnership goals.
Key KPIs
- Performance score improved from 46 to 90 on Google PageSpeed Insights, delivering a fast and seamless browsing experience for users.
- Best Practices score increased from 79 to 100, ensuring that the site adheres to web development standards and provides a secure experience.
- SEO score jumped from 85 to 100, positioning the company for higher rankings and increased traffic from search engines.
Website Design & Layout
Old Website
New Website
Website Performance, Accessibility, and SEO
Old Website
New Website