The Problem
Loma Coffee Co., founded by former Red Sox legend Kevin Youkilis, needed a simple, visually engaging website to launch their new coffee brand, “Youk’s Blend.” With a tight deadline and an upcoming product release, they required a website that could be developed and launched quickly while still reflecting the brand’s passion for excellence and a high-quality product. They needed a streamlined, single-scroll site to tell their story and sell their coffee online.
The Goal
Loma Coffee Co. had two primary goals for their website:
Launch the site in under two weeks to coincide with the debut of “Youk’s Blend.”
Create a simple, clean, and responsive design that would introduce their brand, showcase the coffee, and allow for easy purchasing through a 3rd party eCommerce platform.
The Solution
Masthead Technology developed a single-page, scrollable website that captured Loma Coffee Co.’s brand identity and delivered a seamless user experience. Key features of the solution included:
Rapid Development and Launch: We worked closely with the client to ensure that the website was designed, developed, optimized, and launched in under two weeks.
Minimalist Design: The design focused on simplicity and elegance, allowing the story of “Youk’s Blend” to take center stage. The site was optimized and fully responsive, ensuring a smooth user experience across all devices.
Brand Storytelling: The site design reflected the passion and energy behind Loma Coffee, using bold images and engaging copy to convey Kevin Youkilis’s story and his journey from the baseball field to the world of coffee.
Results
Masthead Technology successfully delivered a fully responsive, single-page website in under two weeks, enabling Loma Coffee Co. to launch their product on time and start generating sales immediately. The site’s clean design and intuitive functionality provided a great user experience, helping to build excitement around “Youk’s Blend” and establish Loma Coffee as a new player in the coffee industry.
