Case Study

Pawa Law Group

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The Challenge

Pawa Law Group is a nationally recognized environmental litigation firm led by attorney Matt Pawa, a pioneer in holding major polluters accountable through climate change litigation. After a successful tenure with Seeger Weiss LLP, Pawa and his team relaunched their independent practice under a new name and needed a website that would reestablish their identity, showcase past legal achievements, and signal credibility from day one. The firm had no standalone digital presence, and with high-stakes corporate defendants and media attention in play, the new site needed to be fast, clear, and authoritative.

The Goal

Design and develop a new website for Pawa Law that immediately communicates the firm’s elite status in environmental law. The site needed to serve three main goals:

  1. Rebuild online authority after departing Seeger Weiss
  2. Highlight major litigation victories and thought leadership in climate-related legal action
  3. Provide a professional platform for press, legal partners, and potential clients to learn about the firm’s work and reach out securely

We aimed to blend clean visual design with strategic messaging and SEO foundations to support long-term digital visibility and brand strength.

The Result

We delivered a modern, WordPress-based site tailored to the legal industry—focused, content-rich, and fast-loading. Highlights include:

Brand Messaging & Copywriting – Collaborated with the firm to create original content that emphasizes their deep litigation experience and landmark climate cases.

Attorney Bios & Case Highlights – Built structured attorney bio pages and key case summaries to support credibility and search relevance.

Press-Ready Design – Crafted a clean, minimalist visual design that presents well in legal, journalistic, and academic contexts.

Mobile Optimization & Performance – Ensured lightning-fast load times, responsive layouts, and accessibility compliance for a professional user experience.

SEO & Structural Foundation – Included optimized metadata, schema markup, and clear URL structures to support search rankings and media indexing.

The result is a confident, high-integrity law firm website that reestablishes the Pawa name as a leader in climate litigation. Where there was no independent presence before, the new site provides an immediate platform for advocacy, visibility, and professional outreach.

Website Design & Layout

Old Website

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New Website

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Website Assessment

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