The Challenge
Brundage Site Work, a Cape Cod–based excavation and site work contractor, had an existing website that was built over six years ago and had not been updated since. While the company had grown significantly, taking on larger, more complex projects, the website failed to reflect that evolution.
The old site lacked basic conversion fundamentals, including calls to action above the fold, clear service positioning, and header CTAs. It also emphasized smaller, legacy services that were no longer the core of Brundage’s business, making it difficult to communicate their capabilities as a full-service site work contractor offering excavation, septic systems, foundations, and municipal water and sewer connections.
In addition, the site was not performance optimized, had limited SEO structure, and provided no scalable way to showcase completed projects or support recruiting.
The Goal
Redesign the website to accurately represent Brundage Site Work’s current scope, scale, and professionalism while improving lead generation and local search visibility across Cape Cod.
The new site needed to:
- Emphasize Brundage’s higher-value, large-scale services
- Introduce strong, consistent calls to action
- Support local SEO targeting Cape Cod towns and services
- Build trust through reviews and partner relationships
- Showcase completed projects with detailed write-ups
- Support ongoing hiring with a careers page and application form
The Result
Masthead Technology delivered a modern, conversion-focused WordPress website that positions Brundage Site Work as a trusted, full-service site work contractor throughout Cape Cod.
Highlights include:
Modern Website Redesign – Designed a bold, professional website aligned with Brundage’s blue and metallic branding. The new layout immediately communicates credibility, scale, and capability, with clear CTAs for contact, calling, and careers throughout the site.
Service Repositioning – Reworked site structure and content to highlight Brundage’s core services today, including excavation, septic installation, concrete foundations, town water, and sewer connections—moving away from lower-margin legacy offerings.
Local SEO Optimization – Built the site with a strong SEO foundation, targeting Cape Cod–specific keywords and service areas to improve visibility across Eastham, Wellfleet, Chatham, and surrounding towns.
Project Portfolio System – Developed a custom post type for project case studies, allowing Brundage to publish individual project write-ups with locations, services performed, and photo galleries. This structure adds long-term SEO value while demonstrating experience on complex projects.
Trust & Social Proof – Incorporated customer reviews and trust icons from partner contractors to reinforce credibility and decision confidence for prospective clients.
Careers Page & Application Form – Launched a dedicated careers section with an online application form to support recruiting as the company continues to grow.
Performance & Conversion Improvements – Introduced clear above-the-fold messaging, persistent header CTAs, and improved content hierarchy to drive inbound inquiries and phone calls.
Website Design & Layout
Old Website
New Website