The Challenge
Compass Beauty, a nurse-owned concierge aesthetics business based in Boston, was operating with a Wix website that lacked clarity, professionalism, and room to grow. As they expanded their in-home service offerings—ranging from IV therapy to GLP-1 injections—the outdated site failed to reflect their high-touch, clinical-grade service model. Navigation was unclear, service details were scattered, and the site didn’t speak to their ideal client.
The Goal
We partnered with Compass Beauty to fully redesign their website on WordPress using a flexible, scalable build with Elementor. Our scope included:
- Brand Messaging Refinement – Clear, compelling copy to reflect the professionalism of a medically-trained team offering mobile wellness services.
- New Service Pages – We built individual pages for aesthetic injectables, IV therapy, GLP-1 weight loss treatments, chemical peels, and more—making it easier for users to understand each offering and inquire.
- About Page & Trust Builders – We created a personalized “About Us” page that builds rapport with clients by highlighting the clinical background of the founder and the company’s mission.
- SEO-Optimized Structure – Page titles, metadata, and layout were built with technical SEO in mind, giving Compass Beauty a solid foundation for local search visibility.
