The Challenge
Dig’um Dirtworks is a high-impact excavation and landscaping company based in Washington state. Their old website was dated, text-light, and poorly structured—offering very little information about their full range of services. With no SEO foundation, minimal visual content, and no way to publish updates, the site wasn’t supporting the company’s goals for growth, visibility, or lead generation.
The Goal
Redesign the website to reflect Dig’um’s professionalism and full capabilities, while building a long-term SEO strategy to increase search visibility, educate customers, and attract new projects in a competitive local market.
In addition to a redesigned website, Dig’um wanted ongoing SEO content creation to help drive organic search traffic and reduce their customer acquisition cost (CAC).
The Result
We launched a new WordPress site in January 2025 with a bold design, clear service breakdowns, and a structure built for ongoing SEO. Our ongoing work includes monthly blog posts, new service pages, technical optimization, and content audits.
Highlights include:
- Full Website Redesign – A new, mobile-optimized build featuring detailed service descriptions, strong visuals, and intuitive navigation.
- Strategic SEO Roadmap – Keyword research and content planning across dozens of high-intent service topics and local search terms.
- Monthly Content Creation – Targeted blog posts and internal linking strategies to support long-tail discovery and site authority.
- Performance Gains – Since the relaunch, total Google Search impressions have steadily climbed from ~150/day in January to 800+ per day in June, with over 76,000 impressions and 400 total clicks tracked in the first six months.
Website Design & Layout
Old Website
New Website
Website Performance & Search Analytics
