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Hydrogen On Demand Technologies

Case Study

Hydrogen On Demand Technologies

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The Challenge

Hydrogen on Demand Technologies (HODT) is a California-based clean tech startup developing on-demand hydrogen generation systems for internal combustion engines. Their original website was text-heavy, lacked visual clarity, and failed to explain their groundbreaking innovation in a digestible way. With investors, partners, and early adopters visiting the site, it was critical to deliver a clean, professional experience that clearly communicated the company’s vision.

The Goal

We designed a modern, minimalist WordPress site that aligns with HODT’s future-focused mission and clearly articulates how their technology works. The project included:

New Messaging & Brand Structure – Refined copy to explain HODT’s approach and the benefits of its hydrogen systems without overwhelming users with technical jargon.

Mobile-First Design – Built a responsive, clean layout that loads fast and looks polished on any device.

Visual Clarity – Used diagrams, iconography, and simplified layouts to help visitors quickly grasp complex concepts.

Scalable Platform – Delivered a flexible, easy-to-update CMS that the HODT team can expand as the company grows.

Hydrogen On Demand Technologies
hydrogen on demand technologies website

The Result

The result is a streamlined, investor-ready website that positions HODT as a leader in clean transportation innovation. Compared to the outdated and text-heavy original, the new site delivers a clear message, strong visual hierarchy, and a professional digital presence that supports fundraising and partnership goals.

Key KPIs

  • Performance score improved from 46 to 90 on Google PageSpeed Insights, delivering a fast and seamless browsing experience for users.
  • Best Practices score increased from 79 to 100, ensuring that the site adheres to web development standards and provides a secure experience.
  • SEO score jumped from 85 to 100, positioning the company for higher rankings and increased traffic from search engines.

Website Design & Layout

Old Website

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New Website

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Website Performance, Accessibility, and SEO

Old Website

New Website

Website Assessment

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