The Challenge
New England Backyard Food is a Cape Cod-based company that designs and builds custom gardens, outdoor kitchens, edible landscapes, and native plantings for homeowners who want to live closer to the land. Despite their expertise and growing portfolio, the business had no formal web presence. As demand increased for local food systems, pollinator gardens, and sustainable yard design, the lack of a clear website made it difficult to educate new clients, showcase past work, and compete with more established landscaping firms online.
The Goal
Create a custom website that introduces New England Backyard Food’s full scope of services while capturing the values behind the brand—self-sufficiency, stewardship, and sustainability. The site needed to:
- Present the company as both a skilled builder and an ecological educator
- Showcase past projects, including gardens, beds, fences, and edible landscapes
- Help homeowners understand how to get started with raised beds, land restoration, or custom garden builds
- Support visibility in local search results like “Wellfleet garden design” or “Cape Cod raised bed installation”
- Provide an easy way for clients to inquire about consultations or project estimates
The Result
We launched a purpose-built WordPress website that reflects the heart and hands-on approach of New England Backyard Food. Key results include:
- Custom Brand Messaging – Created new content that speaks directly to Cape homeowners seeking food security, ecological beauty, and DIY inspiration.
- Project Showcase – Built a flexible gallery system to feature outdoor kitchens, fencing, gardens, and habitat restoration with high-res photography.
- Service Clarity – Structured the homepage and service pages to clearly explain offerings from custom raised beds to native plantings and outdoor construction.
- SEO Foundations – Integrated local keywords and optimized site architecture to support visibility across the Outer Cape.
- Mobile-First Design – Delivered a clean, responsive site that looks beautiful on mobile and tablet—critical for seasonal clients browsing while visiting Cape Cod.
The result is a grounded, mission-driven website that gives New England Backyard Food a digital home as thoughtfully built as the gardens and spaces they create. Where there was once no web presence, there’s now a trusted platform to grow from—connecting with new clients and reinforcing their role as ecological builders on the Cape.
