Case Study

Pirate Shellfish

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The Challenge

Pirate Shellfish is a Cape Cod-based lifestyle brand born out of the commercial shellfishing industry, blending humor, grit, and maritime culture into every product. As demand grew for their branded hats, shirts, and gear, the team needed a way to launch an online store without the overhead of inventory or manual fulfillment. They wanted a platform that felt native to their brand, made ordering seamless, and gave them the flexibility to test new product lines.

The Goal

Build a custom eCommerce experience that allowed Pirate Shellfish to sell apparel and gear online—without managing inventory or shipping. The site needed to reflect their bold brand identity, handle secure payments, and sync with a print-on-demand fulfillment partner to automatically process orders and deliver them to customers. Ease of use, automation, and brand consistency were top priorities.

The Result

We integrated WooCommerce with Printful and Stripe to deliver a fully automated eCommerce experience, tightly aligned with Pirate Shellfish’s visual identity and customer base. Key deliverables included:

WooCommerce Setup & Customization – Installed, configured, and customized WooCommerce to match the site’s existing theme and ensure a seamless shopping experience.

Printful Integration – Connected WooCommerce to Printful for real-time product sync, order forwarding, and fulfillment automation. Pirate Shellfish can now launch new designs without upfront costs or inventory risk.

Stripe Payment Processing – Integrated Stripe for secure, mobile-friendly payment processing, with a clean checkout experience.

Product Page Templates – Designed reusable templates for hats, shirts, and other merchandise with consistent layouts and easy image swapping.

The result is a fully automated, scalable online store that gives Pirate Shellfish the freedom to grow their product line, serve a loyal customer base, and extend their salty brand far beyond Cape Cod.

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