The Challenge
The Goal
The Result
We designed and launched a fully custom WordPress site that elevates the Sea & Soil brand, while giving the owner a simple, intuitive backend to manage content and seasonal updates. Highlights include:
New Brand Experience – Designed a light, natural, and elegant aesthetic that reflects Sea & Soil’s personality and location, with ample room for photography and storytelling.
eCommerce Functionality – Integrated WooCommerce to support the online sale of dahlia bulbs, with a simple product listing flow and seasonal availability toggles.
Custom Portfolio Gallery – Built a clean, sortable gallery to showcase past work in floral design, installations, and garden projects.
SEO & Local Visibility – Wrote optimized page titles, meta descriptions, and URL structures to improve visibility in local search for weddings, events, and floral delivery in Wellfleet and the Outer Cape.
Mobile Optimization – Built a fast, responsive site that looks beautiful on every screen size, important for a brand with a strong Instagram and local word-of-mouth following.
The final product replaced a minimal, outdated site with a visually rich and functional experience that supports Sea & Soil’s growth—offering both a digital storefront and a compelling brand platform for their creative work.
