Turner Brothers is a leading East Coast concrete contractor company known for its high-quality services and expertise in construction. Despite their amazing reputation, their website was outdated and did not accurately reflect the company’s capabilities. This made it difficult to attract new clients, employees, and showcase their portfolio effectively.
The Problem
The old site suffered from several key issues that hindered their online presence:
Outdated Design: The design didn’t reflect the company’s modern approach and expertise in concrete contracting.
Poor User Experience: The site was difficult to navigate and potential clients and employees couldn’t find information about services etc.
Poor Performance: load times and technical inefficiencies led to a poor user experience and high bounce rates.
Limited SEO: The site was not optimized for search engines, limiting their visibility for concrete contracting services in their area.
The Goal
Position Turner Brothers as a leading concrete contractor by creating a modern, high-performance website by:
Improve User Experience: Make it easy for potential clients to navigate, find information, and reach out for quotes.
Showcase Projects: Highlight the company’s portfolio with high-quality images and detailed project descriptions to demonstrate their expertise.
Enhance SEO: Implement SEO best practices to increase their online visibility and attract more organic traffic.
Drives Leads: Develop a streamlined process for potential clients and employees.
The Solution
Modern, Responsive Design: We designed a sleek, mobile-responsive website that reflects Turner Brothers’ quality of work and industry standards. The new design incorporates their brand colors, high-quality imagery of completed projects, and a clear layout to guide visitors through the site effortlessly.
Improved User Experience: We restructured the website’s navigation to make it easier for visitors to find key information. Service pages were revamped with detailed descriptions, and a portfolio section was created to showcase their completed projects in a visually engaging manner. The new contact forms allow potential clients to quickly reach out for quotes, streamlining the lead generation process.
Performance Optimization: To address the previous site’s slow load times, we optimized images, minified code, and implemented caching techniques. This resulted in a fast, seamless browsing experience for users on both desktop and mobile devices.
SEO Implementation: We implemented technical SEO best practices, including metadata optimization, internal linking, and keyword-focused content on service pages. Additionally, we created an XML sitemap and submitted it to search engines, boosting the site’s visibility in local search results.
Project Wrap Up
The Turner Brothers website redevelopment project showcases how a well-designed, optimized, and user-focused website can transform a company’s online presence. By focusing on performance, user experience, and SEO, we were able to help Turner Brothers effectively market their services, attract new clients and employees, and solidify their position as an industry leader.
