The Ask
Woodland Concrete, a family-owned concrete contractor, needed a new custom website that would showcase their expertise, high-quality services, and distinct company culture. They sought a platform to attract and retain skilled employees while demonstrating their capabilities across diverse industries, from commercial and residential to industrial and healthcare. Additionally, Woodland wanted to feature high-quality media that captured their work and conveyed the unique values of “The Woodland Way.”
The Goal
Woodland Concrete’s primary objectives for the new website were to:
Increase brand visibility and credibility within the concrete contracting industry, specifically to acquire new projects.
Attract and retain top industry talent by highlighting the company’s culture and growth opportunities.
Showcase Woodland’s expertise across multiple concrete services, including tilt-up construction, structural concrete, post-tension decks, and flatwork.
The Solution
Masthead Technology created a visually engaging, easy-to-navigate website that fully encapsulated Woodland’s strengths and values. Our approach included:
Custom Web Design: We designed a modern, single-scroll website that reflects Woodland’s professionalism and commitment to quality. The layout was crafted to be both aesthetically pleasing and highly functional, with dedicated sections for services, industries served, company culture, and career opportunities.
Service-Specific Showcases: Each service offered by Woodland, such as tilt-up construction and structural concrete, was presented in detail, with accompanying visuals to provide potential clients with a comprehensive understanding of Woodland’s expertise and quality.
Career Page for Recruitment: To support Woodland’s talent acquisition goals, we developed a dedicated careers section highlighting job opportunities, growth potential, and the benefits of joining the Woodland team. This section included a streamlined application form to encourage job seekers to connect directly with Woodland.
SEO Optimization: The website was built with SEO best practices in mind, helping Woodland rank for key terms related to concrete contracting and construction in the Southeastern United States.
Project Wrap Up
Masthead Technology delivered a high-quality website that captured the essence of Woodland Concrete’s brand, positioning them as a leader in concrete contracting. The new website not only supports Woodland’s project acquisition goals but also serves as an effective recruitment tool, reflecting the company’s commitment to excellence and employee growth. Since launch, Woodland has received positive feedback from both clients and job applicants who now have a streamlined platform to learn about their services and career opportunities.
